Project information
- Category: App design
- Project date: 01 March, 2021
- Project URL: www.figma.com
The CutG UI/UX design project aims to create an engaging and user-friendly social media video app where users can upload, share, like, and comment on videos. The app is designed to provide a platform for users to showcase their creative video content, discover trending videos, and engage in social interactions. Inspired by TikTok, the app's design focuses on delivering a seamless and immersive experience that encourages user engagement and fosters a sense of community.
User Research
User research was conducted to understand the target audience and their preferences when it comes to social media video apps. The research provided the following insights: User personas: The main user personas include content creators, influencers, and individuals who enjoy consuming and sharing video content. User goals and tasks: Users primarily aim to upload their videos, gain followers and engagement, discover trending videos, and interact with other users through likes, comments, and follows. User flows: User flows were designed to outline the steps users take from registration to uploading videos, exploring the app, engaging with videos, and connecting with other users. Pain points and opportunities: Pain points, such as difficulty in discovering relevant content or ineffective engagement features, were identified as opportunities for improvement.
User research was conducted to understand the target audience and their preferences when it comes to social media video apps. The research provided the following insights: User personas: The main user personas include content creators, influencers, and individuals who enjoy consuming and sharing video content. User goals and tasks: Users primarily aim to upload their videos, gain followers and engagement, discover trending videos, and interact with other users through likes, comments, and follows. User flows: User flows were designed to outline the steps users take from registration to uploading videos, exploring the app, engaging with videos, and connecting with other users. Pain points and opportunities: Pain points, such as difficulty in discovering relevant content or ineffective engagement features, were identified as opportunities for improvement.
Information Architecture
The information architecture of the CutG app was designed to facilitate easy navigation and content discovery. Key elements of the information architecture include: Navigation design: The app features a bottom navigation bar that provides quick access to essential sections, such as Home, Explore, Upload, Notifications, and Profile. Content organization: The content is organized based on relevance, popularity, and user interactions. The Home section showcases personalized video recommendations, while the Explore section allows users to discover trending and recommended videos.
The information architecture of the CutG app was designed to facilitate easy navigation and content discovery. Key elements of the information architecture include: Navigation design: The app features a bottom navigation bar that provides quick access to essential sections, such as Home, Explore, Upload, Notifications, and Profile. Content organization: The content is organized based on relevance, popularity, and user interactions. The Home section showcases personalized video recommendations, while the Explore section allows users to discover trending and recommended videos.
Wireframes and Prototypes
Wireframes and prototypes were created to visualize the layout and interactions of the CutG app. Key components of this phase include: Low-fidelity wireframes: Initial wireframes were developed to establish the basic layout, content placement, and functionality. This ensured a clear and consistent design structure. High-fidelity wireframes: Detailed wireframes were created to refine the visual design, incorporate branding elements, and align with user expectations. Interactive prototypes: Interactive prototypes were developed to demonstrate the user interactions and provide stakeholders with a realistic preview of the app's functionality and flow.
Wireframes and prototypes were created to visualize the layout and interactions of the CutG app. Key components of this phase include: Low-fidelity wireframes: Initial wireframes were developed to establish the basic layout, content placement, and functionality. This ensured a clear and consistent design structure. High-fidelity wireframes: Detailed wireframes were created to refine the visual design, incorporate branding elements, and align with user expectations. Interactive prototypes: Interactive prototypes were developed to demonstrate the user interactions and provide stakeholders with a realistic preview of the app's functionality and flow.
Visual Design
The visual design of the CutG app focuses on creating an attractive and immersive user experience that highlights the video content. Key elements of the visual design include: Color palette: The color palette combines vibrant and bold colors to create an energetic and engaging environment that complements the dynamic nature of video content. Typography: Legible and modern typefaces are selected to ensure easy readability of video captions, user comments, and other textual elements. Imagery and icons: The app prominently features video thumbnails and user profile pictures to engage users visually. Custom icons are designed to enhance navigation and denote actions.
Color palette The visual design of the CutG app focuses on creating an attractive and immersive user experience that highlights the video content. Key elements of the visual design include: Color palette: The color palette combines vibrant and bold colors to create an energetic and engaging environment that complements the dynamic nature of video content. Typography: Legible and modern typefaces are selected to ensure easy readability of video captions, user comments, and other textual elements. Imagery and icons: The app prominently features video thumbnails and user profile pictures to engage users visually. Custom icons are designed to enhance navigation and denote actions.
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