User Research
Through user research, it was identified that the target audience for the Cible Printing Company website consists of businesses, organizations, and individuals seeking high-quality poster printing services. The user research phase revealed the following insights: User goals and tasks: The users' primary goals are to find information about different poster printing options, view samples of past work, request quotes, and place orders. User personas: The main user personas include marketing managers, event organizers, artists, and small business owners looking for professional poster printing services. User flows: User flows were created to map out the steps users take from landing on the website to completing a poster printing order, ensuring a seamless user journey. Pain points and opportunities: Pain points, such as difficulty in finding pricing information or limited design customization options, were identified as opportunities for improvement.

Information Architecture
The information architecture of the Cible Printing Company website was designed to provide clear and logical navigation for users. Key elements of the information architecture include: Sitemap: The sitemap outlines the main sections of the website, such as Home, Services, Portfolio, Pricing, Ordering Process, About Us, and Contact. Navigation design: The navigation menu is prominently placed and provides easy access to important sections. It features dropdown menus for subpages and a search bar for quick content discovery. Content organization: The content is organized into sections that focus on different aspects of the company's services, including poster printing options, materials, finishes, and customization features.

Wireframes and Prototypes
The UI/UX design for the Cible Printing Company website went through wireframing and prototyping phases to visualize the layout and interactions. Key components of this phase include: Low-fidelity wireframes: Initial wireframes were created to establish the basic layout and content placement, ensuring a clear and consistent design structure. High-fidelity wireframes: Detailed wireframes were developed to refine the visual design, incorporating the brand elements and ensuring alignment with user expectations. Interactive prototypes: Interactive prototypes were created to demonstrate the user interactions, allowing stakeholders to experience the website's functionality and flow.

Visual Design
The visual design of the Cible Printing Company website focuses on creating an appealing and professional aesthetic that aligns with the printing industry. Key elements of the visual design include: Color palette: The color palette includes a combination of bold and vibrant colors to grab attention, while also incorporating subtle tones to maintain a professional and modern feel. Typography: The chosen typefaces reflect a balance between readability and a creative touch, ensuring that important information is legible while maintaining a visually appealing presentation. Imagery and icons: High-quality visuals, including photographs of printed posters, are utilized to showcase the company's work. Custom icons are designed to enhance the visual hierarchy and aid in navigation.